Minute Maid ads

My last two classes are both about strategic writing and design (of advertisements). I'll be doing a lot of ads this semester so I thought I'd post my work here. The first campaign we're doing is for a packaged food product, and I chose Minute Maid, because I usually drink it every morning, and while I was trying to think of a concept I heard Lewis Black's voice when he was doing some joke about "rocket fuel" .. which led to the following:

Engine-starter (Thanks Kirsty!):


Energy source:


Power cell: