R-3-5-P-3-C-7, find out what it means to me!

Here's what they call a "guerilla ambient" campaign that's pretty cool. They put these stickers on various signs around neighborhoods. The "1337 speak" is very targeted to Gen Y. (It says "RESPECT" for those of you who don't read 1337.) Notice that the signs all have to do with respect of some kind .. respect the work zone, respect the flower bed, etc. I believe the brand is actually a clothing label. Whatever, but it's a very cool way to use a brand logo in unusual places. And I'm not familiar with the concept of "guerilla ambient" campaigns but I know I've seen similar uses of these kinds of things before .. very creative stuff.

I had another thought this week .. dentists really could be selling ad space on their ceilings. Or at least put little messages up there like, "Don't like sitting here? BRUSH MORE!"

I was looking at the ceiling because I was trying really hard not to stare into my cute dental hygenist's eyes. Her name's Tricia. She is usually the one to "work on" me and we laugh the whole time. Sometimes she even scolds me for moving (laughing) but then keeps making me laugh anyway. Too bad I only get to see her once every six months.