Stifel Nicolaus

Project info

Stifel Nicolaus campaign

Stifel Nicolaus is a St. Louis-based financial services company whose prime directive to is serve clients, associates and shareholders as Investment of Choice, Advisor of Choice and Firm of Choice. This campaign created three ads to address each of these objectives, using the metaphor of urban horse racing to visually communicate the drive, ambition and partnership inherent in successful investing.