This ad creative spans two consecutive pages in Today’s Farmer magazine. The concept was intended to communicate the wealth of information available in land regarding soil density, moisture, pH, and other various data that can be gathered with the help of precision agronomy technology that isn’t visible to the naked eye. This data helps farmers more accurately and efficiently apply nutrients, adjuvants, pesticides and water where needed so that waste is minimized. (Note this ad was produced before the new Precision Advantage logo was approved.)