MFA Centennial

Project info

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In 2014, MFA Incorporated celebrated its 100th anniversary in a wide variety of ways, including an historic members’ meeting in Sedalia, Missouri, a book chronicling the cooperative’s history and legacy, renovations and beautification of the home office, and the opening of a small monument and park on the grounds commemorating the milestone. Central to all these efforts was the design of a centennial logo. After a long design process, the above logo was unveiled internally at the 2013 annual “kickoff” meeting in August, and then publicly at the Sedalia members’ meeting in November.

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The logo was designed to substitute for the MFA shield in many uses throughout the year, including apparel, signage, collateral material, banners, a commemorative calendar, the retrospective book and countless other products. Variations for spot-color and one-color environments were also produced, along with a signature “Centennial Lockup”.

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As part of the Centennial design campaign, the annual “kickoff” logo was created to incorporate the 100-year MFA shield.

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The proper use of these temporary marks was described in an addendum to the MFA corporate standards guide, made available to employees and branch offices via MFA’s intranet.