Logitech FTW

Project info

Logitech FTW

Logitech sells computer input peripherals, and has a line of products expressly for gamers. This product, the G15 gaming keyboard, was designed to include many features which would appeal to gamers, and this ad campaign was created to present the keyboard as simply the most awesome keyboard currently on the market. The techy (nonsense) callouts give the product-as-hero photography a military feel, and the language such as ‘pwnage’ and ‘ftw’ (which is short for “for the win”, used as an expression of victory) is pulled straight from gamer parlance.