Hot Summer Nights 2012

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Project info

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Ever since I parted company with Visionworks in 1997, I remained on good terms with my former partner, who continues to run the agency successfully and profitably. Every so often she will need design assistance with a client, and contracts with me to see her client’s needs met. In 2012, just before starting a comprehensive promotional campaign for the Missouri Symphony Society’s Hot Summer Nights program, her lead designer quit unexpectedly. Shorthanded and in need of a good deal of design work (and on a very limited timeframe), I was asked if I could step in as art director on the project, and contribute primary design themes for her remaining graphic designer to execute.

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I started with a partial design left behind by the previous art director (consisting of little more than the image of the instrument on fire), and designed a program poster, concert flyer, ticket brochure, program book and an advertisement for a Christmas concert later in the year. For the program booklet, I provided the basic design layout for a concert using Lorem Ipsum so that the graphic designer could execute and replicate the design for the rest of the book with actual content.

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The 2012 Hot Summer Nights campaign earned a Silver Award for Distinction from the International Academy of Visual Arts, and a Gold MarCom Award the following year.

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