Believe in Legends

Project info

ads_legends

Legends horse feed is one of the longest-running feed brands in MFA’s stable. (No pun intended.) Whereas previous Legends ad creative involved more conventional photography of horses running races and looking pretty in pastures, this concept was created to break convention and show the subject in a more abstract way. Space was left available in the upper right corner for special offers, which are seasonally recurring with this product.